Facebook A Non Replicable Competitive Advantage

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company. From Facebook page information, in 2004 they found that Facebook’s mission is to give their users a power that they can share their things, connected to the world, and explored their world in their mind. With me, yes, their mission is correct because some of my friends in middle school did not contact each other for a long time we found our friends again by â€Å"Suggested Friends† option on Facebook. Facebook helps people know more of what the world is doing by other users sharing things they are interested in. Starting with their Strengths, growing user base contributing to increasing ARPU-average revenue per unit. According to the Marketline.com â€Å"The company provides unprecedented reach with 1.2 billion monthly active users (MAUs) as of December 2014, a significant increase from 901 million MAUs in 2012. In December 2014, the company had 208 million MAUs in the US and Canada; 301 million in Europe;Show MoreRelatedA Study On Equal Exchange1658 Words   |  7 Pagesbusiness to support farmers and trade their goods to not harm the environment. They opened the company as a worker-owned cooperative; it is seen as the one worker- one vote model. EE is a mission-driven business model that shows to be sustainable and replicable. Their idea was to connect trade products such as organic food, coffee, tea, and chocolate. 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Even thou the investments that this would require, we agree that Zappos could expand and build a stable source of competitive advantage by producing its own shoes line, followed in the future by it’s own shoe related wear line. The main issue regarding the expansion of online market and the low barrier at the entrance that characterize the e-business is that many other shoeRead MoreMarketing Analysis Of Zappos.com Owns A Stable Source Of Competitive Advantage By Producing Its Own Shoes Line6352 Words   |  26 Pagessuggest that the company serves the US market like no other company, an expansion of its current share should be considered. Even thou the investments that this would require, we agree that Zappos could expand and build a stable source of competitive advantage by producing its own shoes line, followed in the future by it’s own shoe related wear line. The main issue regarding the expansion of online market and the low barrier at the entrance that characterize the e-business is that many other shoeRead MoreStuden Brand Comparison Betwen Apple and Samsung14106 Words   |  57 Pages49 Appendix 1, Questionnaire ................................................................................ 50 Appendix 2, Questionnaires e-mail .................................................................... 53 Appendix 3, Questionnaire on Facebook ............................................................ 54 Table of Figures Figure 1 A conceptual model for Brands preference ............................................ 20 Figure 2 Brand Equity Model ....................................Read MoreHow Can Amazon Use Positioning to Create a Strong Brand Identity in the Next 5 Years?17302 Words   |  70 Pages4 Jacqueline Ligtenberg Djuri van der Schaar Figure 0.1: Top 100 most valuable global brands (Campbell 2012) In the top 100 most valuable global brands of 2012 (figure 0.1) Amazon ranks at the 18th place right after Wal-Mart and just above Facebook, they lowered 4 places in rank compared to Amazon being at the 14th place in 2011 (Campbell, 2012). With this research the goal is to find out how to get Amazon back up in these ranks once more focusing on the retail category. Amazon has been successfulRead MoreThe Walt Disney Company Report15335 Words   |  62 Pagesinnocence transpired in the imagination of the Great Walt. E. Disney, that he created a tiny mouse with a squeaky voice but a mighty heart. This mouse has ruled the entertainment world with innocent and a mighty heart for nine decades, and is the first non human to receive an Oscar. The Walt Disney Company with its innocent creativity and its mighty aggressive business strategies has today reached a near monopoly in the entertainment industry. A revenue of 42.2 billi on and a total assets of whoopingRead MoreVolvo Marketing Strategy36220 Words   |  145 Pagesfour main values – quality, safety, environment and design. Indeed, according to Keller (2008), the establishment of strong values is crucial in brand positioning and in creating â€Å"brand superiority in the minds of consumers† and showing them â€Å"the advantages or points of difference a brand has over competitors† (Keller 2008: 38-39) in order to allow them to classify the brand in comparison to its competitors according to their values and personal images. In this study, we are going to examine if Volvo