Rama Essay -- essays research papers

Out of all the characters mentioned in Hindu mythology, the character of Rama is one of the most famous ones. It would probably be a difficult task to find a Hindu who is not familiar with this hero or his exploits. He is the main protagonist of the Ramayana, still considered to be one of the greatest Indian epics of all times. Till date his story is taught in schools in India in the form of history and to instill morality in children. Standards set by him, though hard to attain, are ones that are laid out for men in the community to follow. There is no question amongst the minds of people today that he is divine. What is it about Rama that caused him to reach the status that he holds today? Most of what we know about Rama comes from the Ramayana. Though numerous Ramayanas have been written, scholars agree that the earliest version seems to be that written by Valmiki. It is quite likely that Valmiki’s Ramayana underwent changes and was reconstructed at a particular time or has had alterations made at different times. Several portions of the original poem were removed and various new ones added. Scholars find it hard to determine which bits were part of the original and which ones are additions to it. These changes certainly brought about interesting consequences. The position that the heroic Rama holds within Pan-Indian tradition has gone through many paradigmatic structures as a result. The changing Ramayanas and notions of Rama reflect a changing cultural pattern amongst...

The Numerous Themes in Othello Essay -- Othello essays

The Numerous Themes in Othello  Ã‚        Ã‚   The Shakespearean tragedy Othello contains a number of themes; their relative importance and priority is debated by literary critics. In this essay let us examine the various themes and determine which are dominant and which subordinate.    A. C. Bradley, in his book of literary criticism, Shakespearean Tragedy, describes the theme of sexual jealousy in Othello:    But jealousy, and especially sexual jealousy, brings with it a sense of shame and humiliation. For this reason it is generally hidden; if we perceive it we ourselves are ashamed and turn our eyes away; and when it is not hidden it commonly stirs contempt as well as pity. Nor is this all. Such jealousy as Othello’s converts human nature into chaos, and liberates the beast in man; and it does this in relation to one of the most intense and also the most ideal of human feelings. (169)    Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† sees that sexuality is also involved:    Othello is not a study in pride, egoism, or self-deception: its subject is sexual jealousy, loss of faith in a form which involves the whole personality at the profound point where body meets spirit. The solution which Othello cannot accept is Iago’s: ‘Put up with it.’ This is as impossible as that Hamlet should, like Claudius, behave as if the past were done with and only the present mattered. . . . (144)    Of course, jealousy of a non-sexual nature torments the antagonist, the ancient, to the point that he ruins those around him and himself. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes:    On the contrary, in the â€Å"world† of his philosophy and his imagination, where his spirit lives, t... ...en. â€Å"Othello: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Heilman, Robert B. â€Å"Wit and Witchcraft: an Approach to Othello.† Shakespeare: Modern Essays in Criticism. Ed. Leonard F. Dean. Rev. Ed. Rpt. from The Sewanee Review, LXIV, 1 (Winter 1956), 1-4, 8-10; and Arizona Quarterly (Spring 1956), pp.5-16.    Jorgensen, Paul A. William Shakespeare: The Tragedies. Boston: Twayne Publishers, 1985.    Mack, Maynard. Everybody’s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.       The Numerous Themes in Othello Essay -- Othello essays The Numerous Themes in Othello  Ã‚        Ã‚   The Shakespearean tragedy Othello contains a number of themes; their relative importance and priority is debated by literary critics. In this essay let us examine the various themes and determine which are dominant and which subordinate.    A. C. Bradley, in his book of literary criticism, Shakespearean Tragedy, describes the theme of sexual jealousy in Othello:    But jealousy, and especially sexual jealousy, brings with it a sense of shame and humiliation. For this reason it is generally hidden; if we perceive it we ourselves are ashamed and turn our eyes away; and when it is not hidden it commonly stirs contempt as well as pity. Nor is this all. Such jealousy as Othello’s converts human nature into chaos, and liberates the beast in man; and it does this in relation to one of the most intense and also the most ideal of human feelings. (169)    Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† sees that sexuality is also involved:    Othello is not a study in pride, egoism, or self-deception: its subject is sexual jealousy, loss of faith in a form which involves the whole personality at the profound point where body meets spirit. The solution which Othello cannot accept is Iago’s: ‘Put up with it.’ This is as impossible as that Hamlet should, like Claudius, behave as if the past were done with and only the present mattered. . . . (144)    Of course, jealousy of a non-sexual nature torments the antagonist, the ancient, to the point that he ruins those around him and himself. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes:    On the contrary, in the â€Å"world† of his philosophy and his imagination, where his spirit lives, t... ...en. â€Å"Othello: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Heilman, Robert B. â€Å"Wit and Witchcraft: an Approach to Othello.† Shakespeare: Modern Essays in Criticism. Ed. Leonard F. Dean. Rev. Ed. Rpt. from The Sewanee Review, LXIV, 1 (Winter 1956), 1-4, 8-10; and Arizona Quarterly (Spring 1956), pp.5-16.    Jorgensen, Paul A. William Shakespeare: The Tragedies. Boston: Twayne Publishers, 1985.    Mack, Maynard. Everybody’s Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.      

Being Labeled Autistic

Being â€Å"Labeled† Autistic. First it is important to understand the Autism Spectrum Disorder (ASD). In this article you will identify the needs and interest of children with High Functioning Autism and Low Functioning Autism, the social and communication skills, behavioral abnormalities, learning disabilities, and functioning as an adult with Autism. I. Detecting Autism in a child. A. The signs, diagnosis and treatment. 1. Screening evaluations: All children with Autism Spectrum Disorder (ASD) demonstrate deficits in, social interaction, verbal and nonverbal communications and repetitive behaviors or interest.Also have poor eye contact, doesn’t smile, excessively lines up toys or other objects. Does not respond to name, or does not speak one word by the age of 16 months. The first signs of ASD can also appear in children who have seemed to be developing normally. 2. Interventions and treatments: It is important to remember that every person impacted by Autism is diff erent and may benefit from different treatments or interventions. These are a variety of interventions.Applied behavior analysis is effective when used to teach complex communication, social, play and self help skills. Discrete trial training is when a teacher presents an instruction and provides consequences for a correct or incorrect response. Speech Therapy provides professional help and guidance in communication skills. Gluten-free, Casein-free diets, are effective diets to improve communication, social interactions, and sleep patterns while reducing digestive problems and autistic behaviors. B. Autism Spectrum Disorders, interest and behaviors. . Social and communication skills: Autistic individuals usually display a very limited of interest and activities, repetitive behavior (example: repeating the same sentence over and over), obsessively following routines, or having methodical and specific ways of arranging things. For instance, a child may have little trouble learning to read, but exhibit poor social interaction. Often times between 12 and 36 months old, the differences in the way they react to people and other unusual behaviors become apparent.Each child will display communication, and social skills that are individual but fit into the overall diagnosis of ASD. 2. Behavioral and learning disabilities: Autism affects the brain by altering how nerve cells and their synapses connect and organize. They have difficulty interpreting what others are thinking or feeling because they can’t understand social cues, such as tone of voice or facial expressions, and don’t watch other people’s faces for clues about appropriate behavior, they lack empathy.Children whose language skills regress early in life, before the age of 3, appear to have a higher than normal risk of developing epilepsy or seizure like brain activity. II. The difference between High Functioning Autism and Low Functioning Autism. A. The life of a High Functioning Autistic Child. 1. The functions of a High Functioning Child: High functioning means having an IQ of higher than 80. These individuals do not exhibit certain behaviors, such as self injury or aggression. They often have more normal functions and behaviors, such as speaking and carrying out day to day activities with no problems.Often they may have difficulty initiating love and friendship relationships, often being rejected because potential partners perceive them as being too nerdy or too intelligent. This can lead to low self esteem or loneliness. They do not lack empathy, although they may have trouble expressing it. In a well resourced educational institution they often do well academically if they can be simulated by good teachers. They are usually intelligent, gifted, honest and hard workers. Some are thought to become scientists and engineers. 2.The challenges of a High Functioning Autistic Child: Coping with this condition is a daily challenge, especially in the lacking of skills in interacting with others. These individuals have such social delays and difficulties that interaction with a normal social setting can be severely hampered. Some may have minor to moderate difficulty with motor skills and coordination. Also they may nurture a complex habitual movement at which they become adept, for example, rocking back and forth or bumping. B. The life of a Low Functioning Autistic Child. 1.The Functions of a Low Functioning Autistic Child: Low Functioning means having an IQ below 70. Also meaning severely autistic. These children do not speak, often do not understand receptive language, do not care nor do they wish to engage in conversation unless it is absolutely necessary and it is extremely limited due to the lack of speech, do not respond well to behavioral therapy, and do not show a great deal of improvement. Retardation is common, epilepsy is common, and other disorders may be present as well. They do not express emotions well, except anger.These emotions ar e unknown due to their inability to communicate. They can be violent and for no reason at all, attack someone and then be fine and passive again a few minutes later. 2. The challenges of a Low Functioning Autistic Child: Limited grammar and an impulsive sensitivity to stimulus are often thought to be typical of low functioning autism, as is a strong visual processing preference. These children with mental challenges are more likely to exhibit behavior and emotional problems. Academically, they lag behind in achievement for their age expectations.Typically they lag behind their piers three to four years. Children with severe Autism can acquire basic communication skills, both oral and written. III. Functioning as an Adult with Autism. A. Working and living as an Autistic adult. 1. Independent living vs. supervised living: Independent living involves persons living with Autism in their own apartment or house with little, if any support services. Support services may be limited to such areas as complex problem-solving, money management, or budgeting. In supervised group living, group homes are facilities that serve several individuals with disabilities.Adult foster care, individuals live in a home with a family, and is intended to be as permanent as possible. 2. Preparing the Autistic adult for employment: Many Autistic adults are capable of employment, especially those with high functioning autism, in sheltered workshops, under the supervision of working with persons with disabilities. Some of the teachings start from academics to more functional life skills and prevocational skills. Therefore, their educational goals need to focus on preparing them for employment and adult life. B.Relationships, marriage, and living life to the fullest. 1. Having social relationships: There are a significant number of Autistics who have done very well in relationships. Once an autistic crosses the threshold of dating, they will improve their knowledge and ability in handling re lationships. Adults on the Autism spectrum should watch as much adult television as they can enjoy. Cinematic depiction of emotions is particularly good as an educational tool.Some Autistics are gullible, but they also have the advantage of being able to look at things logically. 2. Happily married and raising a family: Many Autistics are happily married and parents. With knowledge of Autisim comes a much greater tendency to engage people who enjoy the company of someone with Autistic characteristics. There are a large number of anecdotal reports of good relationships involving Autistics.In concluding that Autism is not a disease, it is a way of life! Autism doesn’t need to be cured, it needs to be accepted and Autistics allowed to be themselves without fear. Most are average at a variety of things, just like the rest of society. They may work to develop their talents and become impressive teachers or mathematicians, but the majority aren’t prodigies. They are just peo ple who are good at some things and not others. Above all, treat Autistics as you would anyone else and allow for the differences that are sure to make themselves known.

The Silver Linings Playbook Chapter 29

My Movie's Montage Explaining how I learned Tiffany's routine and became an excellent dancer would be difficult – mostly because our rehearsals are long and grueling and extremely boring. We do the same little things over and over again endlessly. For example, if I had to lift a finger in the air for the routine, Tiffany would make me do it a thousand times every single day until I could do it to her liking on command. So I will spare you most of the boring details. To make things even more complicated, Tiffany has forbidden me to document our rehearsals in any thorough manner that would allow others to steal her training techniques. As she wants to open up a studio someday, she is very guarded about her methods – and her choreography too. Luckily, as I am starting to write this part, I remember that in every one of his films, whenever Rocky needs to become a better boxer, they show clips of him doing one-arm push-ups, running on the beach, punching slabs of meat, running the stairs of the art museum, gazing at Adrian lovingly, or being yelled at by Mickey or Apollo Creed or even Paulie – all while his theme song plays, which is perhaps the greatest song in the world, â€Å"Gonna Fly Now.† In the Rocky movies, it only takes a few minutes to cover weeks of training, and yet the audience still understands that a lot of preparation went into the actual development of Rocky's boxing skills, even though we only get to see a few clips of the Italian Stallion working hard. During a therapy session, I ask Cliff what this movie technique is called. He has to call his wife, Sonja, on his cell phone, but she knows the answer and tells us that what I am trying to describe is called a montage. So that is what I am now going to create below, my movie's montage. Maybe you'll want to play â€Å"Gonna Fly Now† on your CD player, if you have a copy handy – or you could put on any song you find inspiring – and read along to the music. Music is not required, however. Okay, here it is, my montage: In anticipation of our big performance, I'm running a little faster with Tiffany every day. We push ourselves, and when we get to the park, we sprint the last mile to her house and get really sweaty. I always beat Tiffany, because I am a man, yes, but also because I am an excellent runner. See me pumping iron: bench press, leg lifts, sit-ups on the Stomach Master 6000, bike riding, squats, knuckle push-ups, curls – the works. â€Å"Crawl!† Tiffany yells. So I crawl on the hardwood floor of her dance studio. â€Å"Crawl like you have no legs and you haven't eaten for two weeks and there's a single apple in the middle of the room and another man with no legs is also crawling toward the apple. You want to crawl faster, but you cannot, because you are maimed. Desperation flows out of your face like sweat! You are so afraid you will not get to the apple before the other legless man! He will not share the apple with – no, no, no. Stop! You're doing it all wrong! Jesus Christ, Pat! We only have four weeks left!† â€Å"Jeanie,† I hear my father say. He is in the kitchen eating his breakfast. I am on the basement stairs listening. â€Å"Why does Pat close his eyes and hum every time I mention the Eagles? Is he going crazy again? Should I be concerned?† â€Å"What's this I hear about you missing the Saints game?† Jake says through the telephone when I call him back sometime after 11:00 p.m. He has called two nights in a row, and the note my mother left for me on my pillow read Call your brother back no matter how late. IMPORTANT. â€Å"Don't you want to see what Baskett does this week? Why are you humming?† â€Å"When you are a dancer, you are allowed to put your hands anywhere on your partner's body, Pat. It's not sexual. So when you do this first lift, yes, your hands will be cradling my ass and crotch. Why are you pacing? Pat, it's not sexual – it's modern dance.† See me pumping iron: bench press, leg lifts, sit-ups on the Stomach Master 6000, bike riding, knuckle push-ups, curls – the works. â€Å"I'm Okay, Pat. I'm fucking fine. You're going to drop me a few times while we're learning the lifts, but it's not because you're not strong enough. You need to center your palm directly at the base of my crotch. If you need me to get more specific, I will. Here. I'll show you. Put out your hand.† â€Å"Your mother tells me you will not discuss Eagles football with your – why are you humming?† Cliff asks. â€Å"I did not mention that certain saxophonist's name. What's this all about?† â€Å"I never thought I would say this, but maybe you should consider taking a break from your dance training and watch the game with Jake and your dad,† my mother says. â€Å"You know I hate football, but you and your father seemed to be making a connection, and Jake and you are just getting back to being brotherly again. Pat, please stop humming.† â€Å"For the second lift you need to look up at me, Pat. Especially just before I go into the flip. You don't have to look at my crotch, but you have to be ready to push up so I'll get more height. If you don't give me a push when I bend my knees, I won't be able to complete the flip and will probably crack my head open on the floor.† â€Å"I know you can hear me through the humming, Pat. Look at you!† my father says. â€Å"Curled up in your bed, humming like a child. Birds lose by a field goal in New Orleans, and your boy Baskett had zero catches. Zilch. Don't think your dancing through the game didn't affect the outcome.† â€Å"You look like a retarded snake! You are supposed to crawl with your arms – not slither or wiggle or whatever the fuck you are doing down there. Here. Watch me.† In anticipation of our big performance, I'm running a little faster with Tiffany every day. We push ourselves, and when we get to the park, we sprint the last mile to her house and get really sweaty. I always beat Tiffany, because I am a man, yes, but also because I am an excellent runner. â€Å"What's Tiffany holding over you?† Ronnie says. We are in my parents' basement. I have already spotted him as he benched one wimpy sixty-pound rep, and now he is taking a break. This is a surprise visit disguised to look like a prework lifting session. â€Å"I told you to protect yourself. I'm telling you, Pat, you don't know what that woman is capable of. My sister-in-law is capable of anything. Anything!† â€Å"You're making the sun with your arms. In the center of the stage, you represent the sun. And when you make the huge circle with your arms, it has to be slow and deliberate – just like the sun. The dance is one day's worth of sun. You are going to rise and set all onstage – to the flow of our song. Understand?† â€Å"I want you to talk to Tiffany and tell her it's important for you to watch the Eagles game with your father,† Mom says. â€Å"Please stop humming, Pat. Please, just stop humming!† â€Å"The second lift is the hardest by far, as it requires you to go from a squatting position to a standing position with me standing on your hands, which will be just above your shoulders. Do you think you're strong enough to do this, because we can do something else if you are too weak, but let's try it now and we'll just see.† â€Å"Why is this dance competition so important to you?† Cliff asks me. I look up at the sun painted on the ceiling of his office and smile. â€Å"What?† he says. â€Å"The dancing lets me be that,† I say, and point up. Cliff's eyes follow my finger. â€Å"It lets you be the sun?† â€Å"Yes,† I say, and smile again at Cliff, because I really like being the sun, exactly what allows clouds to have a silver lining. Also, being the sun is what will provide me with the opportunity to write letters to Nikki. â€Å"Please stop humming into the phone, Pat. I'm on your side here. I understand wanting to learn an art for a woman. Don't you remember my playing the piano for you? But the difference is that Caitlin would never ask me to miss an Eagles game, because she knows it's more than just football to me. I can hear you fucking humming through the phone, Pat, but I'm just going to keep talking, all right? You're acting crazy, you know. And if the Eagles lose tomorrow against the Buccaneers, Dad is going to think you cursed the Birds.† â€Å"Okay, you know your routine – roughly, anyway. So now I want you to watch mine. I'll say ‘lift' when it's time for one of your lifts, just so you know when they're coming. But don't worry, because as long as you do your routine, I'll make sure we link up with the lifts. Okay?† Tiffany is in tights and a T-shirt like every other day, but she transforms her face just before she pushes play on the CD player. So solemn. Those sad piano notes and those two dueling voices fill the room, and Tiffany begins to dance beautifully but sadly. Her body moves so gracefully, and it is only now that I understand what she means by crying through movement. She jumps, she rolls, she spins, she runs, she slides. She yells â€Å"Lift!† and then falls to the floor dead, only to explode upward in resurrection when the music picks up again. And her dancing is one of the most beautiful things I have ever seen. I could watch her dance for the rest of my life, and strangely, watching Tiffany soar around the dance floor makes me feel like I am floating over waves with baby Emily. Tiffany is that good. â€Å"Your father has stopped eating dinner with me, Pat. He's not taking walks with me either. Ever since the Eagles lost to the Buccaneers, he's back to his – Pat, please stop humming. Pat!† In anticipation of our big performance, I'm running a little faster with Tiffany every day. We push ourselves, and when we get to the park, we sprint the last mile to her house and get really sweaty. I always beat Tiffany, because I am a man, yes, but also because I am an excellent runner. â€Å"I don't think you understand how much this means to my sister,† Veronica says, and I am shocked to see her and baby Emily in my basement gym. â€Å"Do you know that since Tommy passed, she has never asked her family to see her dance? In fact, for two years she's banned us from attending any of her performances. But this year she thinks she is going to perform flawlessly enough to invite her family – she's convinced, in fact – and while I am glad to see her so happy, I'm afraid to even think about what she might do if you guys screw up the performance. She's not a stable person, Pat. You do understand that, right? You do understand that your performing poorly will result in months of serious depression? So I need to ask you how are the rehearsals really going? Do you truly think you can win? Do you?† Before I turn off the lights, I stare into framed-picture Nikki's eyes. I see her freckled nose, her strawberry blond hair, her full lips. I kiss her so many times. â€Å"Soon,† I say. â€Å"I'm doing everything I can. I won't let you down. Remember – ‘Forever's gonna start tonight.'† See me pumping iron: bench press, leg lifts, sit-ups on the Stomach Master 6000, bike riding, knuckle push-ups, curls – the works. â€Å"The Asian Invasion will pick you up at – † Cliff nods at me and smiles. â€Å"Ah, the humming again. Your mother tells me you won't talk to anyone about Eagles football, but you aren't seriously going to miss a home game, are you?† â€Å"The most important thing is to make the lifts look effortless, as if you are holding up air. I should appear to be floating. Understand? Good, because I need you to stop shaking during the routine, Pat. You look like you have fucking Parkinson's disease, for Christ's sake.† â€Å"How does a four-and-one team lose three games straight?† Dad yells down from the top of the basement steps. â€Å"A team that beat the Dallas Cowboys handily? A team with a first-ranked offense and more sacks than any other team in the league? You can hum all you want, Pat. But that don't change the fact that you took the good luck away from the Birds and are ruining our season!† See me pumping iron: bench press, leg lifts, sit-ups on the Stomach Master 6000, bike riding, knuckle push-ups, curls – the works. â€Å"Okay. Not bad. You got the crawling down, and one of the lifts doesn't look awful anymore. But we only have a week left. Can we do this? Can we do this?† â€Å"I bought you a present,† Tiffany tells me. â€Å"Go into the powder room and try it on.† In her studio's washroom, I remove a pair of yellow tights from a plastic bag. â€Å"What's this?† I call out to Tiffany. â€Å"It's your outfit. Put it on, and we'll have a dress rehearsal.† â€Å"Where's the shirt?† â€Å"Again,† Tiffany says, even though it is 10:41 p.m. and my elbows feel as though they might explode. I am dancing on raw nerves. I am dancing on bone. â€Å"Again!† Eleven fifty-nine p.m. â€Å"Again,† Tiffany says, and then takes her place at the left side of the studio. Knowing that arguing is no use, I drop to the floor and prepare to crawl. â€Å"This might tickle some,† Tiffany says just before she slides her pink lady razor through the shaving cream coating my chest, and then she shows me how much hair is in the teacup she rinses the blade in. I am lying on a yoga mat in the middle of her dance studio. My chest is covered with some sort of green aloe shaving gel that turns white when you make foam. Being shaved by Tiffany sort of makes me feel strange, as I have never been shaved by a woman before and have never had my torso shaved at all. When she lathers me up, I close my eyes, and my fingers and toes tingle wildly. I sort of giggle each time she shaves a line of hair off my chest. I sort of giggle each time she shaves a line of hair off my back. â€Å"We want those muscles to gleam like the sun onstage, right?† â€Å"Why can't I just wear a shirt?† I say, even though – in a weird sort of way – I secretly enjoy being shaved by Tiffany. â€Å"Does the sun wear a shirt?† The sun does not wear yellow tights either, but I do not say so. In anticipation of our big performance, I'm running a little faster with Tiffany every day. We push ourselves, and when we get to the park, we sprint the last mile to her house and get really sweaty. I always beat Tiffany, because I am a man, yes, but also because I am an excellent runner. Two days before the competition, just before we are about to perform the routine for the twenty-fifth time that day – twenty-five being Tiffany's favorite number – she says, â€Å"We need to do this flawlessly.† So I try my best, and as I watch bits of our routine in the mirrors that surround us, I think, We really are dancing flawlessly! I am so excited when we finish, because I know we will win – especially since we have improved ourselves so much with sacrifice and hard training. This mini-movie will have a happy ending for sure! But something about Tiffany's demeanor is off as we take our water break. She is not yelling at me, nor is she using the f-word, so I ask, â€Å"What's wrong?† â€Å"How many people did you recruit to come to the competition?† â€Å"I asked everyone I know.† â€Å"Veronica tells me your family is mad at you for abandoning the Eagles.† â€Å"Not my mom.† â€Å"I'm worried that if we don't get enough fans there to cheer for us, the judges might be swayed by another dancer's larger fan base. We might not win, and then I would not be able to act as your liaison, Pat.† â€Å"Maybe if you are not doing anything tomorrow night, you might want to bring your wife and children to my dance recital,† I tell Cliff. â€Å"We've really got a good routine, and I think we can win if only we have enough audience support, and I don't think that my father or brother will be likely to show up, so – â€Å" â€Å"After tomorrow night, you'll be done with these long rehearsals?† â€Å"Yeah.† â€Å"So you will be able to go to the Redskins game on – â€Å" â€Å"Hmmmmmm.† â€Å"Just tell me this, if I go to the dance recital, will you go to the Eagles game with us on Sunday? The Asian Invasion misses you, and truthfully, we sort of feel like you've cursed the Eagles by abandoning them mid-season. Poor Baskett has only caught two balls in the last three games and had zero catches last week. And the Birds have lost three straight. We miss you down at the Linc, Pat.† â€Å"I can't talk about that subject until my dance recital is over tomorrow night. I can only say that I need to recruit as many people as possible to cheer for Tiffany and me so the judges will be swayed. Let me just say that winning is really important, and Tiffany says that crowd reaction can sway the judges.† â€Å"If I come, will you talk to me about that-thing-you-are-not-allowed-to-talk-about after your performance?† â€Å"Cliff, I can't talk about that until after the performance.† â€Å"Well then, neither can I tell you whether I will be at your performance,† Cliff says. At first I think he is bluffing, but he doesn't bring up the subject again, and by the end of our therapy session I feel as though I have blown my shot at getting Cliff to bring his wife to my recital, which makes me feel very depressed. Hello, you've reached Jake and Caitlin's machine. Please leave a message after the beep. Beep. â€Å"Jake. Sorry to call so late, but I just got done rehearsing. I know that you are mad at me because you think I jinxed those-people-who-make-me-hum-at-the-present-moment, but if you bring Caitlin to my dance recital, there's a chance I might be able to do that thing we used to do on Sundays, especially if you cheer for Tiffany and me very loudly. We need people to cheer for us, because the judges are sometimes swayed by the audience. It's really important that we win this competition. So as your brother, I'm asking you to please bring your wife to the Plaza – â€Å" Beep. I hang up and redial the number. Hello, you've reached Jake and Caitlin's machine. Please leave a message after the beep. Beep. â€Å"That's the Plaza Hotel at – â€Å" â€Å"Hello? Is everything okay?† It's Caitlin's voice, which makes me nervous, so I hang up, fully realizing I have blown my shot at getting Jake to come to my dance recital. â€Å"Pat, you know I'll be there. And I'll cheer so loudly for you, but winning isn't everything,† my mom says. â€Å"It's the fact that you were able to learn to dance in only a few weeks that is impressive.† â€Å"Just ask Dad, okay?† â€Å"I will. But I don't want you to get your hopes up. A dance recital is not something he would have attended even if the Eagles won the last three games.†

Reflections in Westminster Abbey, by Joseph Addison

William Thackeray said of Joseph Addison that he â€Å"deserved as much love and esteem as can be justly claimed by any of our infirm and erring race. † Thomas Macaulay described Addison's periodical essays as â€Å"perhaps the finest . . . in the English language. † And Samuel Johnson characterized Addison's prose as â€Å"the model of the middle style; on grave subjects not formal, on light occasions not groveling. † Keep Johnson's observation in mind as you read â€Å"Reflections in Westminster Abbey,† which originally appeared in issue 26 of The Spectator, March 30, 1711. Addison died on June 17, 1719.He was buried in the north aisle of the Henry VII Chapel in Westminster Abbey. A century later a statue was erected in his honor in â€Å"the poetical quarter†Ã¢â‚¬â€œnow known as Poet's Corner. Reflections in Westminster Abbey by Joseph Addison When I am in a serious humor, I very often walk by myself in Westminster Abbey; where the gloominess of the place and the use to which it is applied, with the solemnity of the building and the condition of the people who lie in it, are apt to fill the mind with a kind of melancholy, or rather thoughtfulness, that is not disagreeable.I yesterday passed a whole afternoon in the churchyard, the cloisters, and the church, amusing myself with the tombstones and inscriptions that I met with in those several regions of the dead. Most of them recorded nothing else of the buried person but that he was born upon one day and died upon another; the whole history of his life being comprehended in those two circumstances that are common to all mankind.I could not but look upon these registers of existence, whether of brass or marble, as a kind of satire upon the departed persons who had left no other memorial of them but that they were born and that they died. They put me in mind of several persons mentioned in the battles of heroic poems, who have sounding names given them for no other reason but that they may be killed, and are celebrated for nothing but being knocked on the head. The life of these men is finely described in Holy Writ by â€Å"the Path of an Arrow,† which is immediately closed up and lost.

About India Yamaha Motor Pvt. Ltd.

CHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † About the subject Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer Satisfaction in 7 Steps 1. Encourage Face-to-Face Dealings This is the most daunting and downright scary part of interacting with a customer. If youre not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time. Its important to meet your customers face to face at least once or ven twice during the course of a project. 2. Respond to Messages Promptly Keep Your Clients Informed This goes without saying really. We all know how annoying it is to wait days for a response to an email or phone call. It might not always be practical to deal with all customers queries within the space of a few hours, but at least email or call them back and let them know youve received their message and youll contact them about it as soon as possible. Even if youre not able to solve a problem right away, let the customer know youre working on it. 3. Be Friendly and Approachable A fellow Site Pointer once told me that you can hear a smile through the phone. This is very true. Its very important to be friendly, courteous and to make your clients feel like youre their friend and youre there to help them out. There will be times when you want to beat your clients over the head repeatedly with a blunt object it happens to all of us. Its vital that you keep a clear head, respond to your clients wishes as best you can, and at all times remain polite and courteous. 4. Have a Clearly-Defined Customer Service Policy This may not be too important when youre just starting out, but a clearly defined customer service policy is going to save you a lot of time and effort in the long run. If a customer has a problem, what should they do? If the first option doesnt work, then what? Should they contact different people for billing and technical enquiries? If theyre not satisfied with any aspect of your customer service, who should they tell? Theres nothing more annoying for a client than being passed from person to person, or not knowing who to turn to. Making sure they know exactly what to do at each stage of their enquiry should be of utmost importance. So make sure your customer service policy is present on your site and anywhere else it may be useful. 5. Attention to Detail (also known as The Little Niceties) Have you ever received a Happy Birthday email or card from a company you were a client of? Have you ever had a personalized sign-up confirmation email for a service that you could tell was typed from scratch? These little niceties can be time consuming and arent always cost effective, but remember to do them. Even if its as small as sending a Happy Holidays email to all your customers, its something. It shows you care; it shows there are real people on the other end of that screen or telephone; and most importantly, it makes the customer feel welcomed, wanted and valued. 6. Anticipate Your Clients Needs Go Out Of Your Way to Help Them Out Sometimes this is easier said than done! However, achieving this supreme level of understanding with your clients will do wonders for your working relationship. 7. Honor Your Promises Its possible this is the most important point in this article. The simple message: when you promise something, deliver. Clients dont like to be disappointed. Sometimes, something may not get done, or you might miss a deadline through no fault of your own. Projects can be late, technology can fail and sub-contractors dont always deliver on time. In this case a quick apology and assurance itll be ready ASAP wouldnt go a miss. Sales promotions Sales promotion  is one of the four aspects of  promotional mix. The other three parts of the  promotional mix  are  advertising,  personal selling, and  publicity/public relations. ) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational custom ers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. CHAPTER-2 RESEARCH DESIGN TITLE OF THE STUDY â€Å"A STUDY ON MEASURING CUSTOMER SATISFACTION LEVEL AND SALES PROMOTION IN YAMAHA OBJECTIVES OF THE STUDY * To know the customer’s perception regarding launch of new bikes FZ FZS by Yamaha. * To determine the customer’s satisfaction regarding bikes and after sales service. To determine the factors influencing the choice of customers regarding bikes * To know the market scenario of second hand bike industry. SCOPE OF THE STUDY This study is aimed at providing India Yamaha Motors with an insight into the success of FZ FZS as well as the customer’s response and awareness towards the brand, products and services of Yamaha. The data has been analyzed and presented in a simple and precise way on the basis of which pertinent recommendations have been made to the company to better the services, policies and strategies of the company in India. RESEARCH METHODOLOGIES AND LIMITATIONS: * The report has been prepared on the basis of information collected from different sources. In order to achieve the objective of the project proper research method was applied.. After giving through brain storming session, objectives were selected and the set on the base of these objectives, A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. * * * DATA COLLECTION SOURCE * Research included gathering both primary and secondary data. * * PRIMARY DATA Primary Data was very crucial to collect so as to know various past present consumer views about bikes and to calculate the market share of this brand in regards to other brands. Fresh primary data was collected by taking direct feed back from customer which involved face to face interview with the customer as well as through telephonic interview with the customer , all the FZ customer who visited the de alership showroom for the service of their bikes were questioned in order to find out the customer satisfaction level. * SECONDARY DATA- are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. * * RESEARCH APPROACH * * SURVEY METHOD: The research approach used was survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. * RESEARCH DESIGN This study is a mix of explorative and formal methodologies adopting monitoring and observing to study the dealerships in Lakhimpur and communication to elicit responses from customers. This is a cross sectional study done during th e months of June and July. For the customer satisfaction study a questionnaire was formulated containing 17 closed ended questions which were sent out for response through the internet and mainly through personal interviews of customers at Yamaha dealerships. This data was later analyzed using SPSS through performing the cross-tabulations on various involved variables. Results of this step formed the basis of the recommendations given to the company. To know the Yamaha reputation and sales promotion in motorcycle market, census method was chosen and all the dealership were individually visited in the area of Lakhimpur, Mosaram Auto Sales(Hero Honda), I did a market survey by taking open interviews to the dealers and brokers of the market. SAMPLE DESIGN For the sales promotion study a census methodology was adopted and all the dealerships and brokers of that region were visited. For the customer satisfaction study a sample of 100 persons was chosen from the Yamaha’s dealership in Lakhimpur. The sample was judgmental and methodology was non probability sampling Size of Sample| 100| Sampling technique| Judgmental (Non Probabilistic Sampling) | Location from which samples were taken| Lakhimpur| LIMITATIONS OF THE STUDY * This research is geographically restricted to Lakhimpur only. Hence the result cannot be extrapolated to other places. * The study is restricted only to the organized sector of two wheeler industry * The seriousness of the respondents and their ability to justify their answers may also be a limitation. * The sample size is small due to the specified reasons. * Findings are based on sample survey. * All interview questions are undisguised or direct. Hence there is a scope for the respondents to be biased or pretentious. CHAPTER-3 COMPANY PROFILE AUTOMOBILE INDUSTRY TILL DATE The automobile industry is one of the biggest industries in the world. Being a major revenue and job generating sector it drives the economies of some of the superpowers of the world. In India the automobile industry has grown by leaps and bounds since the advent of the liberalization era the automobile industry and especially the two wheeler segment has grown by leaps and bounds. The liberalization has done away with primitive and prohibitive practices of licensing and restricted foreign investment have been done away with. The result of which was the entry of foreign players into the Indian market. The two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield in the 50s. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from Italian company Piaggio. In the following decades the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing the products at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took a great liking for these bikes and the bike sales in India began to grow exponentially year on year leading to Hero Honda becoming the leader in the two wheeler industry in India and the largest producer of two wheelers in the world. The post 90s era was the era of liberalization and weakening of restrictive measures. The government went on an overdrive to support the industry and all FDI regulations and licensing was abolished. 100% FDI was allowed in the automobile industry and the excise duty was also considerably reduced to its current level of 12% on two wheelers. All these factors combined with the rising fuel prices, the increasing dispensable incomes of households, easy access to finance, etc. have led to two wheeler industry becoming the backbone of the automobile industry in India. The two wheeler industry in India forms a major chunk of the automobiles produced in India. According to Society of Indian Automobile Manufacturers statistics for the year 2008 – 2009, two – wheelers comprise 76. 49% of market share among the vehicles produced in India. The production share of two wheelers is quite similar to the market share. The two wheeler industry comprises around 74% of the total automobiles produced in India. The SIAM data for the year 2008-09 states that 8,418,626 two wheelers were produced during the year against a total of 11,175,479vehicles produced during the year. SEGMENTATION OF TWO WHEELER A Two Wheeler Sector Sub-Segmenting in the three Segments. . Motorcycle 2. Scooter Mopeds About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. * Biotechnological production, processing and sales of agricultural and marine products and microorganisms. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize our corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing echnology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide pro ducts that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † VISION To establish YAMAHA as the exclusive trusted brand of customers by creating Kando (touching their hearts) the first time and every time with world class products services delivered by people having passion for customers. MISSION We are committed to: Be the Exclusive Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners increasing our stakeholder value. CORE COMPETENCIES Customer #1 We put customers first in everything we do. We take decisions keeping the customer in mind. Challenging Spirit We strive for excellence in everything we do and in the quality of goods services we provide. We work hard to achieve what we commit achieve results faster than our competitors and we never give up. Team-work We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding mutual co-operation. Everyones contribution is equally important for our success. Frank Fair Organization We are honest, sincere, open minded, fair transparent in our dealings. We actively listen to others and participate in healthy frank discussions to achieve the organizations goals. OVERVIEW FOUNDED: July 1, 1955 CAPITAL: 48,302 million yen (as of March 31, 2008) PRESIDENT: Takashi Kajikawa EMPLOYEES: 46,850 (as of December 31, 2007) PARENT: 9,019 (as of December 31, 2007) SALES:1,756,707 million yen (from Jan 1, 2007 to Dec 31, 2007) PARENT: 799,209 million yen (from Jan 1, 2007 to Dec 31, 2007) SALES PROFILE Sales (%) by product category (consolidated) Sales (%) by region (consolidated) MAJOR PRODUCTS SERVICES: * Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that ha s worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † What is Kando? Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value. SWOT ANALYSIS A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: SWOT Analysis Framework Environmental Scan| /|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  | Internal Analysis  Ã‚  Ã‚  |   Ã‚  Ã‚  External Analysis| /   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / | Strengths  Ã‚  Ã‚  Weaknesses  Ã‚  Ã‚  |   Ã‚  Ã‚  Opportunities  Ã‚  Ã‚  Threats| || SWOT Matrix| | SWOT ANALYSIS FOR THE TWO WHEELER INDUSTRY Strength * Established brands, Strong Brand Name * Fuel efficient * Style statement * Convenient in heavy traffic * Cheap and affordable * Easy and cheap finance availability * Patents * Good reputation among customers| Weaknesses * Extremely price sensitive * Short PLC * High R and D costs| Opportunities * Growing premium segment * Increasing dispensable income * Environmental concerns * Exports increasing * Very strong demand in the 100cc. segment dominated by limited players. | Threats * The Rs. Lakh car * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| SWOT ANALYSIS FOR INDIA YAMAHA MOTORS Strength * Size and scale of parent company. * Effective Advertising Capability * Committed and dedicated staff. * High emphasis on R and D. * Experience in the market. * Established brand. * Established market channel. * Power, Speed Acceleration| Weaknesses * Small showrooms. * Not much emphasis on agg ressive selling. * Weak product diversity. | Opportunities * Growing premium segment. Global expansion into the Caribbean Central America. * Expansion of target market (include women). * Increasing dispensable income. * 1st mover advantage. | Threats * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| RECENT LAUNCHES YAMAHA FZ-S Yamaha FZ-S 150cc, a recently launched bike by the industry giant Yamaha. After the grand success of FZ-16 Yamaha has finally launched its modified version (FZ-S) in India. This fabulous bike is equipped with all the necessary features one may think of. It stands ahead in style and performance not only in its segment but beyond. This bike is best suited for those who want elegance and power in one. It is designed and engineered with the capacity for active and aggressive enjoyment of around-town street riding and styling, bringing a sense of pride for the owner of the bike. It is especially designed to satiate riders desire for style and fashion. It is popularly referred as the â€Å"Stylish Macho Street Fighter† (Lord of the Streets). The primary features of Yamaha FZ-S include: * European international design * Stainless steel body Aerodynamic muscular design * High torque rate * Carbon pattern meter console * Latest graphics * Disk brakes * Electric start starting system * Electronic fuel injection system YAMAHA YZF R15 This is the latest offering from the Yamaha stable. The YZF R15 is the first truly sports bike launched in India. The looks and design have been done keeping the bigger R1 in mind and hence the resemblance. The bike is priced at Rs. 97,500 (ex-showroom) across India. It boasts of the first liquid cooled 4 valve engine in the two wheeler category which gives it better performance and power. It is a 150cc bike having enough power to bring chills to the rider when he revs up the accelerator BAJAJ PULSAR DTS FI 220 CC Bajaj auto has upgraded the Pulsar family with the launch of its high-end bike Pulsar DTS-Fi 220 cc. This advanced variant of popular Pulsar combines new features and advanced technology. This all new version of Pulsar is priced at Rs. 70, 000 (ex-showroom Delhi). The 2009 edition of Bajaj Pulsar comes without fuel injection technology but yet it will produce more power at 21PS. The new Bajaj Pulsar DTS – Fi 220 cc will reach the top speed of more than 140 kmph. This two wheeler from Indias second largest two-wheeler manufacturer comes with single cylinder 4 stroke air cooled engine. This motorcycle has a maximum power of 21. 04 @ 8500rpm and maximum torque of 19. [emailprotected] rpm. 1. 1COMPETITORS ANALYSIS 1. Bajaj Auto Ltd. Established in 1945 Bajaj Auto Ltd was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. s one among Indias top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name â€Å"BAJAJ†. Maharashtra Scooters Ltd. , a Company with 24 % equity participation by the Company and 27% participation from Maharashtra State Governments Western Maharashtra Development Corp. was formed in the year 1975 under the Horizontal transfer of technology policy. The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Companys distribution network and under the Companys brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has become a market leader with annual production in excess of 1. 35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS| MOTORCYCLE| Bajaj Avenger| 180 CC| Bajaj CT 100| 99. 27 CC| Bajaj Discover DTSi | 135 CC| Bajaj KB 125| 123 CC| Bajaj Platina| 99. 27 CC| Bajaj Pulsar DTS-Fi 220 CC| 220 CC| Bajaj Pulsar DTSi * Pulsar 180 DTS-i UG * Pulsar 150 DTS-i UG * Pulsar 200 Cc * Pulsar 220 DTS-Fi | 180 CC 150 CC 200 CC 220 CC| Bajaj Wind 125| 124. 6 CC| Bajaj XCD| 125 CC| SCOOTERS| Bajaj Bravo| 145 CC| Bajaj Chetak| 145. 45 CC| Bajaj Classic SL| 145. 45 CC| Bajaj Legend| 150 CC| SCOOTERETTES/MOPEDS| Bajaj Blade DTSi| 100 CC| Bajaj Cagiva CRX| 145 CC| Bajaj Fusion| 145 CC| Bajaj Kristal DTSi| 100 CC| Bajaj M 80 Electronic| 74. 08 CC| Bajaj Rave| 74. 08 CC| Bajaj Saffire| 74. 4 CC| Bajaj Spirit| 100 CC| Bajaj Sunny| 59. 86 CC| Bajaj Sunny Spice| 59. 86 CC| Bajaj Wave DTSi| 109. 7 CC| AWAITED MODELS| Sonic DTSi| Motorcycle| 1. 1. 2 Models of BAJAJ 2. Hero Honda Motors Ltd. Hero Honda Motors Ltd. is a result of the joint venture between Indias Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS | 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION | 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | 1. 1. 3 Golden Years of HERO HONDA The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to collaborate with the worlds largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National Productivity Councils Award (1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders. The gross sales of Hero Honda by March end2008 was 33, 371, 43 Crores. TWO WHEELERS| MOTORCYCLES| Hero Honda Achiever| Hero Honda CD Dawn| Hero Honda CD Deluxe| Hero Honda CD 100| Hero Honda CD 100 SS| Hero Honda Glamour| Hero Honda Glamour * Glamour * Glamour FI| Hero Honda Splendor * Splendor + * Super Splendor * Splendor NXG| Hero Honda Passion Plus| Hero Honda Sleek| Hero Honda CBZ X-TREME| Hero Honda Karizma| Hero Honda Hunk| | | SCOOTERETTES/MOPEDS| Hero Honda Pleasure| Hero Ankur| Hero Gizmo| Hero Panther| Hero Puch Automatic| Hero Sakhti 3G| Hero Stepmatic| Hero Street| Hero Winner| Hero Stepmatic| Hero Puch Automatic| Hero Sakthi 3G| Hero Winner| | | 1. 1. 4 Hero Honda Models 3. Honda Motorcycles Scooters India Private Limited Established in 1999, the Honda Motorcycle Scooter India Pvt. Ltd. (HMSI) is a wholly owned subsidiary of Honda Motor Company Ltd. , Japan and is located at Manesar, Haryana. The companys most well known brand is the Honda Activa that revolutionized the Indian scooterette market in terms of design and features. The company exports scooters to the European Union. HONDA MOTORCYCLES| MODEL| CAPACITY| Honda Shine| 125 CC| Honda Unicorn| 149. 1 CC| Honda Stunner CBF| 125 CC| Honda CBF Stunner FI| 124. 7 CC| HONDA SCOOTERS| MODEL| CAPACITY| Honda Eterno| 147. 7 CC| HONDA SCOOTERETTES/MOPEDS| MODEL| CAPACITY| Honda Aviator| 102 CC| Honda Activa| 102 CC| Honda Dio| 102 CC| CHAPTER-4 Data Analysis and Interpretation Age| No of respondents| % of respondents| 16 – 20| 28| 28%| 21-25| 41| 41%| 26-30| 20| 20%| Above 30| 11| 11%| Total| 100| 100%| Table no. 4. 1 : The Age distribution in the sample. ANALYSIS: 4. : Following points can be referred from the above pie chart * The above pie chart is showing that the customers of FZS are mainly coming from the age group of 16-25 that is around 69%, as Yamaha claims that they generally target their customers who are between the age group of 18 to 25, because that people of this age group are passionate and are style freaks, * So we can say that Popularity of Yamaha is available in the age of 26-30 (aroun d 20%) also because of its reputation in the world market. Graph no. 4. 1 RESULTS OF THE CUSTOMER SURVEY Table no. 4. 2 Marital status| No. f respondents| %of respondents| Married| 24| 24%| Single| 76| 76%| Total| 100| 100%| 4. 2 The Marital status distribution in the sample. Analysis: 4. 2: In this pie chart it is very much clear that 76% of the Yamaha’s customer is mainly the youth who are single, so Yamaha’s new launch FZS is mostly being accepted by the singles instead of family oriented people. Graph no 4. 2 4. 2 The Marital status distribution in the sample. Occupation| No. of respondents| %of respondents| Business person| 27| 27%| Student| 43| 43%| Office employee| 28| 28%| Others| 2| 2%| Totals| 100| 100%| Table no. 4. 3 4. : The Occupation distribution in the sample. Analysis: 4. 3: Once again we found that Yamaha’s major customers are the students of colleges and schools which consists 43%, as they want something special, new, stylish, masculine and at tractive and Yamaha is providing that in the form of FZS. Graph no. 4. 3 4. 3: The Occupation distribution in the sample. Table no. 4. 4 Income group| No. of respondents| %of respondents| Upto 1000| 17| 17%| 10001-20000| 33| 33%| 20001-40000| 40| 40%| 40001-60000| 9| 9%| Above 60000| 1| 1%| Totals| 100| 100%| | | | 4. 4: The Income groups distribution in the sample. Analysis:4. 4: In the income group distribution we can analyze that customers of FZS are coming from the Middle income group people which is around 73% by including 10001-40000 slab of income group. It shows that Yamaha is placing their products in the appropriate price range. As the people of this income bracket can easily afford this Bike. Graph no 4. 4 4. 4: The Income groups distribution in the sample. Table no . 4. 5 Purchased by| No. of respondents| %of respondents| Loan| 28| 28%| Cash| 72| 72%| Totals| 100| 100%| 4. 5: The Way of purchasing distribution in the sample. Analysis: 4. : Here again we can prove that the products of Yamaha are in the acceptable price range, as we can see that purchasing way of the customers are leading in the CASH sector. Customers are easily affording the price of FZS; they are not feeling much problem with the amount of FZS. Today’s customers are ready to pay for better facilities and technology and they feel that FZS deserves that price wh ich YAMAHA is offering. Graph no 4. 5 4. 5: The Way of purchasing distribution in the sample. Table no . 4. 6 Paid by| No. of respondents| %of respondents| Family| 51| 51%| Self| 49| 49%| Totals| 100| 100%| 4. : The Financing distribution in the sample. Analysis: 4. 6: In this pie chart a very important thing can be referred that Indian Youths are not so much independent in the financial matters, still they depends on the family, as Yamaha claims that they target the people of 18-25 age group, but here we can say that they should promote such kind of advertisements where the Yamaha products can link to the family. Ultimately family is paying the amount so Yamaha should target according to family also, so that the view of the children and family shouldn’t clash. Graph no 4. 6 4. 6: The Financing distribution in the sample. Table no . 4. 7 Compare Brands| No. of respondents| %of respondents| Bajaj| 26| 26%| Hero Honda| 23| 23%| Honda| 2| 2%| Bullet| 4| 4%| Yamaha| 6| 6%| No| 39| 395| Totals| 100| 100%| 4. 7: Compared brands with FZS. Analysis: 4. 7: Majority of people is not comparing Yamaha FZS to any other product and the number of such people is around 39%, But the second view which we have found that FZS is getting a very tough competition Fr BAJAJ HERO HONDA. BAJAJ has launched their new edition of Pulsar 220 at a very low price (around 70000 ex showroom price), which is the reason for the tough competition giving by BAJAJ. On the other hand HERO HONDA HUNK is also giving direct fight to the FZS because of its MILEAGE only. There are some more competitors which are stable at their market share in automobile industry. Graph no. 4. 7 4. 7: Compared brands with FZS. Table no. 4. 8 Choice of feature in a bike | No. of respondents| %of respondents| Style/Design| 54| 54%| Controll ability| 7| 7%| Pick up| 8| 8%| Reputation of maker| 6| 6%| Riding comfort| 12| 12%| New Technology| 8| 8%| Durability| 1| 1%| Others| 2| 2%| Mileague| 2| 2%| Totals| 100| 100%| 4. 8: The choice of Feature which is most important in a bike. Analysis: 4. : If we see the trend of Two wheeler industry we found that earlier people were looking mainly towards the mileage of the vehicle but now In our research we collected data and found that now customer’s perception has changed and they are shifting towards the style, design riding comfort of the vehicle, 54% customers have purchased FZS because of its Style Design and only 2% people are looking for the mileage. So in a way we can say they Yamaha exactly changed the perception of Indian customers. They are trying to attract customers with new style, design or look of the bike and creating passion in the customers for the speed and power. So through this we have proved our First hypothesis which was regarding the Yamaha’s new launch of FZ FZS that has changed the customer’s perception regarding choice of bikes. Graph no. 4. 8 4. 8: The choice of Feature which is most important in a bike. Table no. 4. 9 First Information source| No. of respondents| %of respondents| Tvcf| 45| 45%| Family/Friends| 24| 24%| Road show| 5| 5%| Websites| 3| 3%| Showroom| 12| 12%| Auto expo| 1| 1%| Newspaper| 4| 4%| Magazines| 5| 5%| Others| 1| 1%| Totals| 100| 100%| 4. 9: 1st Information sources and their shares Analysis: 4. : As we can see here the major promotional tool which is influencing the customers is TVCF which stands for Television Commercial, which is around 45%, after that the major source of awareness among customers, is Family/Friends. Magazine and newspaper consists only 9% in our research, but if we look them at a very good sample size then it is around 2% only. Graph no. 4. 9 4. 9: 1st Information sources and their shares Tables no. 4. 10 Improvement in Yamaha Image in india| No. of respondents| %of respondents| No| 2| 2%| Yes| 98| 98%| Totals| 100| 100%| 4. 10: Customer Perception regarding Yamaha Image after FZS Analysis: 4. 10: This is a good result for Yamaha that once again they are creating place in the heart of the customers, after the discontinue of RX100 Yamaha has lost very big amount of customers in the last 10 years, but after the launching of FZS, Yamaha has improved their image among the customers. Our data is showing that 98% people are admitting that Yamaha has improved their image after the FZS and R15 launch, feedback which we have got from the customers were like that Yamaha has produced something new this time and very stylish and well designed product.. By this we are again proving our second HYPOTHESIS that YAMAHA has regained its image after the launch of FZ FZS. es Graph no. 4. 10 4. 10: Customer Perception regarding Yamaha Image after FZS Table no. 4. 11 Comments about FZS| No. of respondents| %of respondents| Stylish| 45| 45%| Trendy| 6| 6%| Macho| 27| 27%| Low mileage| 16| 16%| Others| 4| 4%| Expensive| 2| 2%| Totals | 100| 100%| 4. 11: Comments for FZS by Potential Customers. Analysis: 4. 11: This year Yamaha FZS has got the BIKE OF THE YEAR AWARD which shows its popularity among the customers. It has fulfilled the desire and demand of the current customers, there are very few people who still need some improvements in the FZS but Yamaha is taking care of those customers also. As our data is showing that 78% people are giving good comments or responses for Yamaha, they are feeling that FZS is the most stylish and trendy bike in these days, 2% people are feels that spare parts of Yamaha FZS are very costly and 16% people are complaining for the mileage of the bike, therefore Yamaha should work on these loopholes of the bike so that they can attract some more customers. Graph no. 4. 11 4. 11: Comments for FZS by Potential Customers. Table no. 4. 12 Customer opinions towards safety and comforts| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 47| 47%| Netural| 10| 10%| Totals| 100| 100%| Analysis: 100% of the respondents 47% of the respondents approached were satisfied with the safety and comfort feature of the Bolero. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% was dissatisfied with safety and comfort feature of Yamaha. % Graph no 4. 12 4. 12: Customer opinions towards safety and comforts Table no. 4. 13 Customer opinions towards Design| No. of respondents| %of respondents| Extremely| 20| 20%| Satisfied| 40| 40%| Netural| 27| 27%| Dissatisfied| 13| 13%| Totals%| 100| 100| Analysis: 100% of respondents 40% of the respondents approached were satisfied with the Design of the Yamaha. 20% were more satisfied, 27% of them neutral and 13% are dissatisfied with the design of the yamaha. Observation: As majority of the respondents are satisfied with the design of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor. Graph no 4. 13 4. 13; Customer opinions towards Design Table no. 4. 14 Customer opinion towards consumption of fuels | No. of respondents| %of respondents| More satisfied| 27| 27%| Satisfied| 49| 49%| Not Satisfied and dissatisfied| 17| 17%| Dissatisfied| 7| 7%| Totals | 100| 100%| Analysis: 100% of the respondents 49% of the respondents approached were satisfied with the fuel consumption of the Yamaha. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption of Yamaha Observation: As majority of the respondents are satisfied with the fuel consumption of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor Graphs no 4. 14 4. 14 : Customer opinions towards fuel consumption Tables no 4. 15 Customer opinion towards Maintaince| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 51| 51%| Netural| 21| 21%| Dissatisfied| 5| 5%| Totals | 100| 100%| Analysis: The sample drawn on the probability basis shows that out of 100% of respondents 51% of the respondents approached were satisfied with the maintenance of the Yamaha. 23% were extremely satisfied, 21% of neutral and 5% are dissatisfied with the maintenance. Observation: Though majority of the customer are satisfied that the maintenance cost of Yamaha is less, around 20% are not satisfied which may be because of comparison of yamaha with the newly launched competing brands coming with even lower maintenance cost. Graph no 4. 15 4. 15:Customer satisfactions toward Maintenance of Yamaha Chapter-5 Summary of findings Findings 1. It is found that the most preferred vehicle of YAHAHA FZ 2. It is found that from the data we can position our product to the comfort seeking group of people 3. It is found that many of the YAHAMA customers are buying its BIKE by seeing its brand name only. 4. It is found that major media that attracted the customers is television. 5. It is found that only a few customers are satisfied with the service. 6. Most of fortune yahama customers are interested to service their vehicle only at authorized dealer. 7. It is found that most of the customers preferred ICICI and SBI banks for taking financial help while purchasing a bike. . It is found that most of the customers prefer only in house finance compare to outhouse finance. 9. It is found that more than 80% of customers think that yahama bike are affordable only by rich men. Chapter 6 Recommendation, suggestion And conclusion RECOMMENDATIONS * SHOULD IMPROVE THE AFTER SALE SERVICES: During the survey we found that Yamaha is not satisfy ing their customers in after sales services, employees at dealership sometimes use harsh words and become rude to the customers, parts of the bike are not easily available in the market. This is the major drawback in capturing the market share so Yamaha should take some better steps to satisfy and retain their customers. * WEAK FOLLOW UP FROM DEALERSHIPS: We observed during the course of our studies that Yamaha was quite weak in following up with prospective customers. There was no communication from Yamaha showrooms asking the customers if and when they are willing to buy their bikes. Hero Honda, Bajaj and Honda showrooms were extremely attentive in this regard and perform maximum follow up on prospective customers. MEASURES SHOULD BE TAKEN TO IMPROVE ITS DEALERSHIP: Yamaha which is trying to build a brand new image of a high tech and stylish brand of sports bikes should take appropriate steps to show it in their showrooms. Showrooms like Oswal Yamaha, and Shiva Yamaha were very small in size and do not reflect the quality and scale of Yamaha in the market. Shiva motors was very dirty ambience and customer will feel that company is not working good that’s why they are not taking any actions toward their showrooms and this will definitely hamper the sales, so Yamaha should take care of these things. POOR PROMOTIONAL CAMPAGIN: The Yamaha ads seen on electronic and print media are absolutely out of touch with the Indian culture and thought process. If we see that Bajaj and Hero Honda has produced a very good link with the Indian family and customers can easily recall their Ads by well know punch lines like HAMARA BAJAJ or HERO HONDA DESH KI DHADKAN-DHAK DHAK. Yamaha is also focusing on this as we can see the AD of YAMAHA ALBA. An Indian consumer irrespective of their income level has a soft corner for traditions and culture of India. Hence, all companies including market leaders like Hero Honda and Bajaj capitalize on this behavior of customers and design their ad campaigns keeping India in mind. * YOUTH ORIENTED PROMOTION: Yamaha claims that they target the customers of age group 18-25 but their ad never represents this so they should make such kind of AD where youth should taken in as centre of attraction. They should do this earliest to capture the market because vast majority of people depending on ads and friends as their chief sources of information about the products. AGGRESSIVE SELLING: The Company should follow an aggressive selling concept. A non-aggressive selling concept which is clearly visible in its advertising campaign which does not hit on the customer rather aims to provide information in a subtle manner. These days they have hit on the right target as we can prove through our survey that people who purchased YAMAHA FZS, 54% people have seen the TVCF of Yamaha before purchasing the bike. Emotion al advertising which is the norm in India and which is very successful is not followed. INDIAN BRAND AMBASSADOR: The Company’s brand ambassador is VALENTINO ROSSY earlier we had JOHN ABRAHAM too but now YAMAHA does not have any Indian brand ambassador as compared to its competitors like Hero Honda who have Hrithik Roshan doing their ads and M. S. Dhoni doing the job for TVS. It is necessary for Yamaha to have a brand ambassador from India to connect with the Indian customer. * VARIETY IS NEEDED TO BE PROVIDED: Yamaha at the moment has a very weak product portfolio and its products are not that visible in the market or displays in dealerships except the Gladiator and now R15. The lack of product range visibility in dealerships and in the media and advertisements is adversely affecting the brand of Yamaha. If a customer want to switch from one bike to another Yamaha is not providing them options so here Yamaha should work to maintain their loyal customers. Yamaha should maintain and produce the bikes in quarterly or half yearly so that customers can avail options. * BRAND EXPOSURE SHOULD BE INCREASED OR TO TAP THE NICHES : There is a large market of unsatisfied customers in India. This effort would be in the direction to capture the unsatisfied customers and who are willing to change their brands on bike replacement. * FOCUSSED ADVERTISEMENT ON PRODUCT USP: The maximum demand among customers constituting the target market of India Yamaha Motors is for the power and style features of bikes. Hence, the company should produce products keeping the above factors in mind. CONCLUSION From the customers survey and desk research we conclude that:We are confident that we will continue getting technology from Yamaha , for its part, has also made similar statements. However, industry analysts do have doubts. Says an industry analyst, Yamaha’s track record in India does lead to some apprehensions. An analysis of Yamaha’s past tie-ups in India would prove so. This does throw up some questions with regards to the path ahead for Yamaha. These examples prove that Yamaha has always wanted to have its own entity, says another analyst. Most of the customers of Yamaha belong to congested areas. They mostly belong to middle class and are mostly officials/ executives. Thus, we conclude client has targeted the right segment . From the findings we conclude that a customers while purchasing a car, customers takes into consideration mainly fuel efficiency, good looks, low maintenance cost and reliability. The main competitors of Yamaha are bajaj Honda and herohonda The consumer preference basically depends upon wider network and better services. Customers are influenced more to buy a product by advertisements rather than dealer friend’s or family recommendations BIBLIOGRAPHY BIBLIOGRAPHY 1) Phillip Kotler; Principles of marketing, 7th Edition; Pearson Publication. ) Saxena and Rajan; Marketing Management; Tata McGraw Hill; 3rd Edition 3) Ramaswami, V. S. and Namakumari, S. ; Marketing Management; Macmillan India; 2002. 4) Batra Satish Kazmi SHH ; Consumer behaviour text cases; 1999. 5) Gupta, S. P. and Gupta, M. P. ; Business Statistics; 14th Edition; Sultan Chand Publications. 6) Robert W and Boockholdt, James L. ; Factors Leading To change in consumer behavior: A Study of Managers Perspectives; Cr eativity Research Journal, 11(4), Page No. 245-307; 1998. ANNEXURES SAMPLE QUESTIONNAIRE QUESTIONNAIRE (For FZ customers) Contact- Place: Model: cc: Date of purchase: 1. Name: 2. Age: 3. Marital status: a) married b) single 4. What is your occupation? a) Student b) Office employee c) Factory employee d) Shop owner e) Business Person f) Other: ________ . Monthly household income: a) Up to Rs. 10,000 b) Rs. 10,001-20,000 c) Rs. 20,001-40,000 d) Rs. 40,001-60,000 e) Rs. 60, 001-80,000 f) Rs. 80, 001-100,000 g) Above Rs. 100,000 6. How did you buy the MC? a) Cash b) Loan [D/P: ] 7. Who paid for your MC? a) Self b) Family c) Others: 8. Did you considered other motorcycle while buying this model? a) Yes b) No 9. Which model did you compare with? Model: cc: 10. Have you seen FZ 16 TVCF? a) Yes b) No 11. Have you seen FZ 16 newspaper advertisement? a) Yes b) No 12. Have you seen FZ 16 magazine advertisement? a) Yes b) No 13. Do you take information from internet blogs? a) Yes b) No Which blog? 14. What was the reason you finally purchased your Bike? a) Style/design b) Mileage c) Resale value d) Reputation of maker e) Riding comfort f) Pick up g) Controllability h) new technology i) Maneuverability j) Riding position k) Quality l) Color/ graphics m) Big vehicle size n) Durability o) Price p) Low maintenance q) After sales support r) others: _______ 5. Please specify your source of awareness for your Bike? a) TVCF b) Newspaper c) Magazine d) Showroom e) Family/Friends f) Mall display g) Road show/Test ride h) Website/Blogs i) Radio j) Hoardings k) Auto expo l) TV news m) Others_______ 16. Do you think Yamaha has improved after FZS and R15? a) Yes b) No 17. How does your friend say to your Motor Cycle? a) Trendy b) Macho c) Stylish d) Low Mileage e) After sales service f) Poor Resale value g) Expensive spare parts h) Others______

Workplace Violence from an organizational perspective Coursework

Workplace Violence from an organizational perspective - Coursework Example During the incident, the admission clerk who was threatened by the three men alerted the security force, and other members of the organization. The police who were present at the time swung into action and managed to apprehend the offenders. The incident left many of the organization’s staff members traumatized, the admission clerk getting affected to the point of leaving work. The affected staff were offered emotional counseling to help them overcome emotional trauma. The federal government has no specific requirements to protect workers from violence in the organization. However, there are a number of organizations that have come up with standards to prevent violence in the workplace, assigning responsibility for safety in the workplace. The US Department of Labor Occupational Safety and Health Administration (OSHA) for example has established guidelines and made recommendations aimed at reducing workers’ exposure to violence. The organization has however not institut ed any rules in this respect. Each state has the capacity to enact legislations relating to workplace safety. Currently, 16 states have enacted legislations that demand the establishment of workplace violence prevention programs, the study of violence in the workplace, incident reporting and tougher penalties for offenders. The Washington Industrial Safety and Health Act (WISHA) demands the reasonable protection of employees from violence and that incidences of violence be reported to the Washington State Department of Labor and Industries. The healthcare facility being accredited by the Joint Commission needs to comply with the commission’s standards and therefore manage safety risks. According to the Environment of Care Standard 1.10, the organization should have a written safety plan that complies with OSHA recommendations, calling for staff commitment to safety. Management needs to monitor the organization taking not signs of violence for granted. Compromising on workplac e safety and security may have serious legal implications on both employers and workers. Management styles employed in running the organization should be constructive and strategies that are aimed at boosting safety and security should be implemented. The worksite should also be analyzed for potential and real hazards and workers trained on safety and health. Furthermore, the organization’s culture should be one that is intolerant to violence as demonstrated by its vision and mission. Management also needs to utilize tested models in resolving conflicts, complete a threat assessment and keep records that relate to threats and violence in the organization. Furthermore, a multidisciplinary approach should be taken in ensuring that the entire workforce understands the organization’s â€Å"no violence† policy. Registered Nurses (RN) need to promptly asses every employee’s safety needs and assist them accordingly while at the same time seeking to ensure that p atients live in a safe environment. Indeed, all employees wish to work in a safe and secure environment. However, workplace violence impacts the healthcare industry negatively, especially with respect to the recruitment and retention of staff. Violence lowers workers’ morale and could cause physical pain and emotional trauma. Emotional trauma is commonly associated with poor work performance, absenteeism and high employee turnover. In order to establish such an environment, both management and employees should take a proactive role to establish a positive culture – one that prioritizes safety and good health. Management should asses risks and respond to safety needs appropriately, training employees on the subject in case of need. Workers on the other hand should be committed to providing