Morrisons Supermarkets Plc Assignment Example | Topics and Well Written Essays - 1500 words

Morrisons Supermarkets Plc - Assignment Example It is mainly to decrease the level of obesity among the citizens of UK. Due to which, the government of UK is presenting huge number of campaigns so as to increase the level of awareness over obesity. Side by side, they are also presenting the details or extent of the nutrients that might help an individual to attain a healthy and fit body. So, all the supermarkets are trying to present or display the products including the exact mixture of nutrients to help the customers, in reducing obesity. Side by side, they are also presenting the GDA for men and women so as to maintain a healthy body. The prime objective of such strategy is to retain the older customers and to attract the new ones so as to remain competitive in the market. Otherwise, the supermarkets like Morrison’s might lose its range of customers and reputation in the market among others. Economic- inflation offered high impact over the prices of the products of the supermarkets and many other retail organizations. Du e to which, the supermarket owners had to present products with lower prices so as to retain its brand image and range of customers. Side by side, the decrease in the rate of the disposable income also created a substantial impact over the buying behaviour of the customers. Therefore, in order to fulfil their requirements and demands, the supermarket players had to present wide range of product lines. It is done, so as to match their incomes, living standards and life styles. Therefore, only due to the presence of varied types of products, the supermarkets like Morrison’s became successful in retaining its range of customers and profit margin in such challenging scenario... This paper stresses that according to the high brand image and recognition in the market of UK, the total sale and revenue of the Morrison Supermarket is increasing rapidly. Along with this, due to the presence of varied types of products, customers of varied income groups and living standards might avail facility to purchase the products. Side by side, all the customers might very easily avail the facility of discounts on the products presented by Morrison Supermarket. So, it might be depicted that Morrison attains a very reputed position in the market as compared to others. Side by side, as it is widely expanding, its brand value and equity is also increasing significantly in the market among others. The author of the essay declares that In order to increase the popularity and brand image of Morrison supermarket, it is essential to implement an online site. This might prove effective in enhancing its total sales and revenues as well. Side by side, the organization might also try to recruit trained staffs within the organization so as assist the customers at the time of purchasing any products. This might prove effective in increasing its total sale and brand value as well. This report makes a conclusion that it might be stated that the brand value and recognition of the organization of Morrison might be enhanced by increasing its variety of products. Along with this, if the range of discounts presented over the products might be increased, then the range of customers may also be increased.