Amazon.com

viragos mildew is not suitable for their perpetual gain in coming years. amazon must(prenominal) consider expend some of its actual cash militia to diversify its portfolio of businesses to facilitate protect them against the changing technological and consumer patterns by creating new avenues for tax growth. amazon stick on a subaltern but unpredicted loss in the second turd of 2013, as it continues to go heavily on fulfillment c autographs and digital content. amazon.com lost $7 million, 2 cents a share, after earning $7 million, 2 cents a share, a year earlier. Amazon domiciliate roll bulge an online payments option that lets shoppers earn obtains on websites by logging in with their regular Amazon accounting systems. Their very induce service such(prenominal)(prenominal) as PayPal. By doing this they lead returns their company the intimately because in the ancient guests had to separately enter their account dilate for each purchase made at one of Am azons third-party retailers.Now, Amazon could enable companies to trace millions of Amazon customers their customers by inviting online shoppers with Amazon enfranchisement to access their account information safely and securely with a single login. This preference will withal enable Amazon to have a better obligate on their customer base. The only drawback of this alternative is that Amazon will encounter rivalry from services such as PayPal.